BRAND BUILDER
IMPACT MARKETER
BUSINESS DEVELOPER

I like to build brands that stand out and make a difference. This can be through the purpose led commitments I can help design or the way in which they stand out from their competition through clever brand strategy authentically executed. Most importantly, I know this cannot be done alone, I love working with my peers on the leadership teams to translate communication/marketing solutions that drive business while at the same time working alongside my teams to drive enthusiasm in our common goal. I created Pathmakers Marketing because I felt the experience I had, especially in the growing sustainability segment, needed marketers with integrity that could listen and help start-up organizations with the marketing basics.

My experience leading large global brands and more recently startup organizations as the Chief Marketing Officer of BEAM Capital clean energy asset management and as the Chief Revenue Office of LifeLabs Design, I oversee the marketing strategy, partnership/B2B impact, public relations and our ecommerce site platforms (for LifeLabs Design) to launch a new sustainable brand that offered heating/cooling fabric technology born out of Stanford University labs. Both require a need to build brand awareness and go-to-market strategies to drive consumer engagement and business development.

As the CMO/Vice President of Marketing for Audi of America, I held the responsibility of building the Audi brand image tied to the Global Audi priorities overseeing brand strategy, advertising and media development, retail marketing initiatives, experiential partnerships, CRM, branded entertainment as well as the Audi social media approach.  Most recently my focus has been on purpose-led marketing with campaigns that have outlined the brand priorities in technology, women in business and the commitment to the environment. Provocative storytelling, progressive brand stunts, innovative digital tools, and demand analytics have led to double-digit share gains, 25% sales contribution from marketing and elevated brand consideration/awareness/opinion by 30%+. 

The recognition from sales driving campaigns and brand image lifts earned acknowledgement among the Forbes 50 Most Influential CMOs of 2014, Winner of the 2014 CMO Club Creativity Award and most recently noted as one of the Top 100 most innovative CMOs in the world in 2016 by Thunderhead.  I have sought out opportunities to get involved in my community with volunteer work as a Board Member of DC Scores, work on the Board of the Washington Commanders Team Charitable Foundation, JWT Make-A-Wish Foundation Central Park Fundraiser, Co-Chair and Reston Bible Church, Volunteer Teacher and Community Service provider.